We build brands people care about

Brands that are cause-oriented must capture their market’s mind and heart. Utilizing a brand building process that defines the core beliefs of the non-profit organization is the first critical step. With clarity of purpose, the organization’s passion can then be effectively communicated internally and externally. A brand built to relay the passion and focus of the organization is a brand that inspires, motivates and most importantly gives them something to care about.

A+B1 has worked with a variety of non-profit organizations, large and small, to articulate their purpose and generate the marketplace passion required to realize their goals.

Facilitating the brand visioning process was the beginning of newfound clarity for the organization’s vision, mission and values. With clarity established, the organization now boasts rapid growth and a rapid increase in community supporters.