Latest News from Art + Business One

Art + Business ONE Wins MAME Award for Sterling Ranch

Winning an award for best community website is a mark of achievement.  When that award is given for the convergence of forward-thinking strategies blended with emerging innovations and intelligent design, it’s a more newsworthy achievement worthy of further description.

For the 2015 Denver MAME Awards, which honors top achievers in the new-home industry, A+B1 entered the Sterling Ranch website for the 2015 Best Website award – and it won.  

The website is a true achievement in delivering expectations of the new-age customer.  In collaboration with SIEMENS, we took a mobile-first, multi-modal strategy that aligns with the interaction and engagement that website visitors have grown accustomed to via the explosion of mobile Apps.  This is not a traditional community website.  Instead, the strategy affords a seamless transition from a marketing venue today to a resident-centric tool tomorrow.   read more

Enhancing Customer Satisfaction By Asking Questions and Showing Results

The community development landscape is changing, and A+B1 is ahead of the curve.  As with any consumer-oriented industry, the customer is taking an ever-increasing role in the creation, design, use of, and of course, success of new products.  The same is true in new-home community development, and this perspective is reshaping the paradigm of how to build homebuyer satisfaction.  

When we began the visioning and conceptualization of Green Gables Reserve – a new, approximate 450-home community coming to Lakewood, CO – we turned to the community’s prospective residents to help shape its amenities and lifestyle offerings.  We did so by creating the Green Gables Forum, a survey-based website offering two-way dialogue for active and passive homebuyers to tell us what they want most in a new community. read more

Delivering Expectations of the New-Age Customer

In today’s environment of continually enhancing technology, customers turning to mobile devices for research and to make purchases, and the expectation of a seamless in-store and online experience, customers of all wants and desires anticipate more from their purchasing experience than ever before.

According to Customer Experience – The Next Strategic Business Imperative, a Digital Doughnut and Innometrics report, by 2020 customers will weigh their experience with a brand more heavily than the price of that brand’s products. Your customer may choose a competitor not because of price, but because the competitor offers a better overall brand interaction. read more