Winning an award for best community website is a mark of achievement. When that award is given for the convergence of forward-thinking strategies blended with emerging innovations and intelligent design, it’s a more newsworthy achievement worthy of further description.
For the 2015 Denver MAME Awards, which honors top achievers in the new-home industry, A+B1 entered the Sterling Ranch website for the 2015 Best Website award – and it won.
The website is a true achievement in delivering expectations of the new-age customer. In collaboration with SIEMENS, we took a mobile-first, multi-modal strategy that aligns with the interaction and engagement that website visitors have grown accustomed to via the explosion of mobile Apps. This is not a traditional community website. Instead, the strategy affords a seamless transition from a marketing venue today to a resident-centric tool tomorrow. read more
The community development landscape is changing, and A+B1 is ahead of the curve. As with any consumer-oriented industry, the customer is taking an ever-increasing role in the creation, design, use of, and of course, success of new products. The same is true in new-home community development, and this perspective is reshaping the paradigm of how to build homebuyer satisfaction.
When we began the visioning and conceptualization of Green Gables Reserve – a new, approximate 450-home community coming to Lakewood, CO – we turned to the community’s prospective residents to help shape its amenities and lifestyle offerings. We did so by creating the Green Gables Forum, a survey-based website offering two-way dialogue for active and passive homebuyers to tell us what they want most in a new community. read more
In today’s environment of continually enhancing technology, customers turning to mobile devices for research and to make purchases, and the expectation of a seamless in-store and online experience, customers of all wants and desires anticipate more from their purchasing experience than ever before.
According to Customer Experience – The Next Strategic Business Imperative, a Digital Doughnut and Innometrics report, by 2020 customers will weigh their experience with a brand more heavily than the price of that brand’s products. Your customer may choose a competitor not because of price, but because the competitor offers a better overall brand interaction. read more