AN ARTFUL, DISCIPLINED APPROACH

Successful brands are built from a blend of systematic development and an artistic, distinguishing expression of a brand’s proprietary proposition.  Our approach guides your brand development through our four-stage brand development process to ensure your brand is successfully driven from the beginning, and has a vision to carry into the future.
The first stage is brand visioning where we explore your idealized vision, core competencies, and your customers’ needs and wants.  By assessing unique brand proposition opportunities, we define your customers’ “perfect” experience and how that fits into the contextual and perceptual landscape of your brand.  Through visioning comes the second stage, brand declaration, which encompasses your brand expression across its defined marketplace.
In the third stage, brand collateralization, we strategically map your customers’ ideal experience including service satisfaction that starts with efficient internal process management and leads to external communicable assets.   The final stage of brand deployment incorporates managing, monitoring and refining the effectiveness of your brand program to ensure the greatest return on your vision, and your investment.

OUR CAPABILITIES

VISION BUILDING

We deliver contextual, creative thinking to excite your enterprise vision.  We will guide you through a series of creative exercises that will create a contextual foundation to establish your business visioning parameters.  Instead of challenging your competition with price, expand your value proposition with strategic thinking contoured to your brand.

STRATEGIC BUSINESS POSITIONING

Businesses are unsuccessful when they fail to solve the right problem.  We will guide you through a series of exercises to build a proprietary, strategic platform that captures who you are, where your enterprise is going and most importantly, why your future customers will want to have a relationship with your brand.

BRAND BUILDING

Brands are meant to be authentic and built to last.  We illuminate your brand’s unique selling proposition and define your proprietary brand promise — a brand’s most valuable asset and key to future sustainability.  Through definition, we create brand standards to ensure your enterprise clearly communicates its compelling offerings to the marketplace.

BRAND DEPLOYMENT

Communicating across multiple media is a reality of today’s brands.  Deploying your brand in the right channels is key to marketshare, and communicating your proprietary brand promise in those channels contributes to mindshare.  We help to secure your market’s attention and reinforce your brand’s promise to external and internal audiences.

DIGITAL BRAND IDENTITY

It’s not enough to have a Facebook or Twitter account.  Your business must actively participate in the conversation by effectively integrating social monitoring and business intelligence to leverage and align the right content in the right medium at the right time.  We assist brands in cultivating new relationships and reinforcing existing customer connections with smart, innovative digital brand communications across many digital presences.

CONTENT CREATION

Every enterprise has multiple audiences that require consistent brand communications.  We guide your brand through the development of a strategic audience matrix that is overlaid with relevant and compelling brand message strategies.  We have the know-how to create content that endures, engages your audiences and compels action.

EMPOWER YOUR BRAND