When entrepreneur Wayde Jester, engaged Art + Business ONE to brand his new concept for a restaurant, the team initiated the first step of a brand-based vision session.
As a result of A+B1’s proprietary vision process, Wayde declared, “My ultimate desire is to see more organically sourced foods supplying the nation of better/healthier eaters.”
The A+B1 process then strategically positioned the brand in a larger context for outlining the short, mid-term and long-term value for the restaurant concept he envisioned introducing in the Boulder marketplace. Specific brand tenents were developed to frame the value proposition, create a name, and distinguish the touch points for future customers.
The restaurant, Zeal, came to life as an exciting experience as “Zeal, Food for Enthusiasts.” Honoring the commitment to his vision, Wayde has made his business a successful and award-winning establishment that reflects the closeness his customers have for the brand. In fact, Zeal was named Boulder Weekly’s “Best New Restaurant in Boulder” in all of Boulder County in 2014.