Sometimes a client’s vision goes well beyond convention and well beyond traditional industry thinking. In this case, A+B1 was equally impressed with the foundational purpose and of the community development vision – to deliver affordable housing in a robust community setting featuring parks, trails and numerous gathering areas to an underserved market segment. With 3,400 acres and finally over 3,300 homes, the American dream of homeownership will finally be made affordable. Beyond the land, the homes and the neighborhoods, the community has remarkable water resources for generations to come.
A+B1 focused its community brand, naming and marketing strategies that elevate the vision and motivate the targeted market.