Brands that appeal to the affluent-the REAL affluent require a brand approach that reflects the high self-esteem and the high standards of the luxury property buyer. A+B1 was engaged to facilitate the initial visioning of the brand as well as the development and deployment of the brand. Utilizing advanced technologies, SEO and affinity marketing strategies, Properties by Churchill will soon have global presence combined with a “curated luxury property experience” for the lucky few who want the best in location and the best in luxury home ownership. With properties averaging ten-million dollars or more, brand is more than a strategy – it is everything.