Colorado Business Marketing Association recognizes the best in B2B marketing each year with the Gold Key Awards. In April 2016, Art + Business ONE was honored to be recognized with a Silver Key for our work on “The Promise of Sterling Ranch,” a vision book that articulated the power of the innovations applied at Sterling Ranch to homebuilders and strategic partners.
In this book, the many unique attributes of the community are expressed in 10 defining messaging elements: The Nature of Water, Education, Technology, etc. The blend of esoteric, aspirational copy and factual yet conversational tones are to excite potential investors and partners, and the selection of imagery visually describes the life expected in this new-home community.
Before A+B1 began creating “The Promise of Sterling Ranch,” which is one of four books A+B1 developed for Sterling Ranch’s B2B efforts, the community and its owners had few materials to present to and attract B2B stakeholders. The creation, production and dissemination of this book indirectly helped Sterling Ranch close the largest simultaneous lot purchase in Colorado’s history with five national homebuilders. Now, Sterling Ranch has secured lot purchases with two other homebuilders.
“The Promise of Sterling Ranch” has also helped lock in and further strategic alliances with global technology powerhouse, Siemens, as well as local and regional organizations such as Denver Botanic Gardens, Colorado State Parks, Bird Conservancy of the Rockies and more.
At A+B1, we are proud to deliver powerful branding and meaningful results to our valued clients.