A+B1 News/Insights
Three real estate marketing projects

A+B1’s current real estate marketing projects

Because it feels good to show off sometimes

We’ve been around the block when it comes to real estate brand and marketing. From the past to current real estate marketing projects, we’ve had the chance to meet some truly remarkable people and craft meaningful places for families, couples, individuals and businesses to thrive.

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Sonders Fort Collins website multiple applications

A higher regard for real estate web design

Web design, user experience, and search engine optimization blended perfectly together

We hold real estate web design in high regard. It’s a unique exercise that blends multiple website functions into a digital experience that’s meant to wow (every time), provide pertinent information to make a decision, and stay consistent with relevant, ongoing insights about the project. 

Real estate web design requires a breadth of knowledge about its visitors, how they’re getting to the website, and why. Our targeted approach to the re-envisioning of the Sonders Fort Collins new home community website is a prime and recent example of what we mean.

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2021-SEO-Awards-Collage

A year of honing our craft. A great segue to 2022.

Strengths gained and awarded, and new real estate marketing capabilities tapped in 2021

Yes! The year is (nearly) done. And it’s a great segue into 2022, just over the horizon, when we get to further hone and expand our real estate marketing capabilities.

In 2021, we all grappled with the continuing challenges of this current pandemic lifestyle, yet we all found successes and new strengths to buoy and carry us. At A+B1, we’ve honed our ability to do what we do best from where it is safest and makes most sense. 

Hopefully that changes soon. But we can’t take for granted all that we’ve gained and accomplished. 

And nothing happens without collaboration. We’re honored to work with our clients and our content partners.

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Don’t fix what isn’t broken. Make it better.

Expressing Markel Homes’ true passion: TrueDesign

“If something isn’t broken, don’t fix it.” We’re not big believers in that old saying. Our purpose is to stoke creativity, propel innovation; to look at what’s working and say, “how can we make that better?”

That’s exactly what the leaders and visionaries of Markel Homes did. And that’s why they came to A+B1 – we look at brands differently.

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Where rubber meets the road for branding

How we launched the BeWell House program for McStain

Marketing is where (and when) the rubber meets the road for brand. Where we put to the test our 5 key components of branding

Like our recent work with McStain and its healthier, environmentally-conscious perspective for building new homes.

Our approach was to take all of the remarkable qualities of these new homes and package them into a brand program to communicate effectively why these homes are better all around. And that’s just what we did with BeWell House.

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