A+B1 News/Insights
Multi-generational family walking through open space as Sonders Fort Collins is nation's first Lifelong Community

Vision to Fruition: Sonders Fort Collins becomes the nation’s first Pre-Certified Lifelong Community

Harnessing real estate marketing strategies to bring visions to fruition

Over a decade ago, the vision for Sonders Fort Collins was born. The brainchild of Bill Swalling, principal and founder of Actual Communities Inc, Sonders was first named Water’s Edge and was known to be the next sustainably-focused, active adult community coming to Fort Collins. It used its major amenity as its selling point – along the water’s edge of Richard’s Lake. But the vision became so much bigger than that.

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Experiential marketing: Bringing brands to real life in real life environments

Unique sales offices for McStain and multi-dimensional graphics brought to the main stage at Stanley Marketplace

The fruits of our labor are watching people engage with what we create. Whether they engage with us online or in-person, it’s a chance to learn so much. What captures people’s eye? What draws them to learn more? What will entice them to move forward? That’s the beauty of experiential marketing and creating opportunities for customers to touch, feel, and delve into a brand in real life environments.

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MAME Awards 2022 Winner

What we won at the 2022 MAME Awards

Best logo design. Best graphic continuity. Best brochure.

We’re fortunate to do what we do, with great people, and for our great clients. It’s our life’s work to get creative. And the fact that we won awards for this stuff at the 2022 MAME Awards makes it that much sweeter. 

Taking home awards for best video and best radio at last year’s MAME awards was a treat. That’s why we’re savoring the different award categories we won at the 2022 MAME Awards. 

It’s like icing on the cake. 

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Three real estate marketing projects

A+B1’s current real estate marketing projects

Because it feels good to show off sometimes

We’ve been around the block when it comes to real estate brand and marketing. From the past to current real estate marketing projects, we’ve had the chance to meet some truly remarkable people and craft meaningful places for families, couples, individuals and businesses to thrive.

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Sonders Fort Collins website multiple applications

A higher regard for real estate web design

Web design, user experience, and search engine optimization blended perfectly together

We hold real estate web design in high regard. It’s a unique exercise that blends multiple website functions into a digital experience that’s meant to wow (every time), provide pertinent information to make a decision, and stay consistent with relevant, ongoing insights about the project. 

Real estate web design requires a breadth of knowledge about its visitors, how they’re getting to the website, and why. Our targeted approach to the re-envisioning of the Sonders Fort Collins new home community website is a prime and recent example of what we mean.

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