Creating a compelling new home community like Crescence Colorado involves more than just the construction of beautiful homes and innovative natural resource strategies. It requires a strategic approach to brand and marketing, ensuring that the community resonates with its intended audience.

At A+B1, we’ve meticulously crafted the brand and marketing strategy for Crescence Colorado to embody the essence of a Prairie Sky Community – a new segment in the marketplace. Here’s a behind-the-scenes look at our approach.

How A+B1 uses neurodesign in real estate marketing to connect, emotionally…

In real estate brand and marketing, it’s our job to study people. We have to go beyond what’s relevant in our society because residential community development isn’t a consumer-packaged good. Popular culture is only one facet. Instead, community branding is all about the heart and what makes us human, feel human, and connect with our human-ness.

Shifting tides call for new strategies

The real estate market across Colorado follows the trends of the four seasons we experience, each in full, every year. It goes from hot to cold to everything in between. And typically, the winter is cold for the real estate market just like the temperatures, until the Super Bowl hits.

Just like anything, trends tend to change. So, is the selling season changing in the real estate market? Especially for new homes? It depends on what piece of the pie you’re looking at.

What’s in the cards for the New Year?

We’ve all heard the good news: interest rates are anticipated to drop throughout 2024. Buyers of all sorts are re-entering the marketplace. Stronger and more intentional than ever. When it comes to homebuyers in particular, they’ve taken the time to refine wants versus needs. To check out what’s out there. And to understand what they truly want.

Relationships are everything. They make the world work.

The relationships to brands that make purchasing their products second-nature. Relationships with neighbors and the people that make our communities function. Like the barista that knows your name (and favorite pick-me-up); the neighbor that always waves; colleagues and counterparts that help get things done.

We take pride in building new relationships and building up long-term ones, too. Because relationships are what we do. It’s one of the best parts of building brands with our real estate marketing clients.