Cultivating Customers through Databases of the Digital Age
Posted on July 22nd, 2016 under Thoughts
For decades, it has been common practice to purchase lists of addresses and send out a direct mail piece in the area surrounding your business, with hopes that the recipients might be interested in what your company is selling. While this method of outreach is still utilized, there are now other, more cost-effective options for building robust databases and pulling prospects into sales arenas.
We can invite people to share their information through a variety of online and in-person venues, such as websites, e-newsletter sign-ups, co-creation survey forums, social media, guest books at community events, static kiosks and more. Ideally, sign-up opportunities are optional, enabling prospects to opt in to continue their relationship with your brand. That means your database is filled with true, interested and engaged prospects. read more