+ For Lance, achieving that delicate balance between the rational and the abstract has been a lifelong pursuit. A career that spans over 40 years – Lance has created brand strategies for a bevy of blue chip brands. He founded his firm in 1975 and immediately began designing corporate identities, sales collateral and advertising programs. Within a few years his firm was pioneering the idea of integrated marketing communications with offices in Denver, Dallas and San Francisco. Today, Lance continues his pursuit of innovation as a brand strategist and successful abstract expressionist painter. His expressive work is part of numerous private and corporate collections.

Creating brand messages meant to communicate with many is the secret of his business success. How interesting that his studio work connects on a more intimate level with a select few.

His leadership has extended to serving as Board Chair for Excalibur Associates, Inc., a national security management organization that works closely with the United States Department of Defense and Department of Homeland Security. In addition, he has served on the Brent’s Place Board of Directors where he chaired the Resource Development Committee, and has also served three terms as Vice Chair of the Board of Trustees for the Art Institute of Colorado, Arizona and California. He was inducted in the Art Institute Hall of Fame in 1998 and received an Honorary Doctorate in 2001.

Today, Lance is the visionary, author and facilitator of Whole Brand Systems. His continuing focus on the contextual “whole” allows Lance to guide his clients to new and powerful opportunities.

Lance Jackson is on LinkedIn