Art + Business ONE DEVELOPS WHOLE BRAND STRATEGY FOR HEALTH AND WELLNESS CLIENTPosted on November 20th, 2012 under News
Denver, CO — November 2012
Art + Business ONE teams with WellDyne®, an industry-leading provider of health and wellness solutions tailored for today’s health care providers, business leaders, organizations, pharmacies, and health-conscious consumers. A+B1 was asked to paint a compelling, inspiring and tangible picture for the future of WellDyne that included introducing a branding strategy that presents a cohesive organization, while supporting individual business unit identities.
“A+B1 was instrumental in helping WellDyne develop marketing messages and brand direction to present WellDyne as an industry leader and unify its businesses,” said Laura Casanova, Director, Marketing and Corporate Communications for WellDyne. “Their approach helped us establish Whole Brand Alignment within WellDyne and allows us to present compelling, consistent, and concise messages for all of our business areas.”
A+B1 recognized that the industry of health care is undergoing significant and paradigm changing dynamics. “We positioned each business unit to take advantage of unique opportunities presented with the rapidly changing landscape of health care,” says Lance Jackson. This Whole Brand Internalization process was a company-wide initiative and a vast undertaking that included contribution by department heads and business unit managers within WellDyne, including human resources, compliance, and IT. A+B1 developed and deployed environmental communications, new primary brand collateral and website platforms for each business unit, internalization events and surveys. The outcome was an integrated Whole Brand Launch at the Southeastern regional office in Lakeland, Florida and Western regional office in Centennial, Colorado.