August 2014

Ryland Homes’ Colorado division has put together a group of builders to develop a prime piece of the Black Forest. Ryland, along with Shea Homes and TriPointe Homes, will build over 550 new homes in this community adjacent to Tallyn’s Reach in Douglas County. A+B1 has been retained to bring the vision of this development team to life using their proprietary “whole brand” approach for community brand development, story-telling and marketing efforts. Working with PCS Group, A+B1 will also provide brand input for the creation of the community’s signature elements.

The focus of the branding efforts will be to capture the allure and grace of Colorado’s High Plains with it’s majestic stands of Ponderosa pines.

Art+Business ONE provides proprietary and systematic brand delivery programs for a variety of clients in a variety of industries. Our involvement with the Colorado real estate community has allowed our passions to take hold, and our approach to creating “whole brands” to flourish.