August 2014

Right now in Colorado, the real estate market is booming, but as we have experienced, an “up market” doesn’t always last. Developers, builders, and homebuyers alike are used to newspaper headlines that point in one direction or another. Despite the ever-changing nature of this particular market, there are some things to be certain of.

Art + Business One understands the dynamics of the real estate market and has developed strategies to stay consistent and locked-in through the ups and downs.

Get away from assuming, telling, and selling…
To engagement.

We believe that no matter what the recent headlines tell us, it is important for community developers and homebuilders to focus on two things.

1.  Secure your value proposition and your position in the market.
It is essential to provide something unique…something that sets you apart so you don’t simply compete with the competition. Time spent worrying about what competitors are doing is time wasted. We believe it is most important to spend your marketing resources on promoting your brand’s unique offering.
2.  Become market ready.
Understand your customer, not simply what you think they want. Building rapport and conducting innovative market research ensures that you have an advantage with potential homebuyers no mater what the supply and demand equation appears to be at the time.

With these principles in mind, for over 35 years, we’ve been lucky to work with developers and homebuilders like Shea Homes, Ryland Homes and Boulder Creek Homes, and such communities as Highlands Ranch, Anthem, Green Gables Reserve, and Vallagio. Though times have changed, our understanding of the market has not, and our work proves it.