A+B1 News/Insights

A New Frontier for Master-Planned Community Development

When three long-term client relationships approached A+B1 to assist in the visioning and brand development of a new community, what could we say?  Of course!


Historically, master-planned communities are birthed from a land developer who develops the land and sells lots to builders.  Unique to the realm of master-planned communities is Whispering Pines.  It is the offspring of three national production builders: Ryland Homes, Shea Homes and TriPointe Homes.


Art + Business ONE is assisting in the creation of the community’s brand identity and development of that brand.  We extrapolate the core vision behind the brand and make it a reality through our assistance in community amenity selection and design.  A+B1 is working with People Creating Spaces (PCS) on the land planning, landscape design and manifestation of the brand identity in its physical beauty.


For Whispering Pines, community amenities aren’t your grandfather’s Community Center.  Instead, in the spirit of Colorado’s Black Forest and the area’s surrounding environment, Whispering Pines is taking a more appropriate, “natural” approach.  Think trailheads.  Think multiple ponds stacked amongst each other.  Think of a nature-planned community.

To learn more about what we’re doing for Whispering Pines, visit our Portfolio page.

Ready to move your brand beyond your competition? Let's talk.