A+B1 News/Insights

Defining the Brand: Crescence Colorado

Creating a compelling new home community like Crescence Colorado involves more than just the construction of beautiful homes and innovative natural resource strategies. It requires a strategic approach to brand and marketing, ensuring that the community resonates with its intended audience.

At A+B1, we’ve meticulously crafted the brand and marketing strategy for Crescence Colorado to embody the essence of a Prairie Sky Community – a new segment in the marketplace. Here’s a behind-the-scenes look at our approach.

Defining the Brand: Crescence Colorado

The name “Crescence Colorado” evokes growth, potential, and a deep connection with the natural beauty of Elbert County and the benefits of dark skies. Our goal was to develop a brand that reflects the unique characteristics of its location, combining suburban convenience with rural charm. The result is a community that promises a luxurious yet accessible lifestyle, appealing to a diverse audience of young families, working professionals, and retirees.

The Prairie Sky Community Concept

Central to Crescence Colorado’s branding is the concept of a Prairie Sky Community. This innovative positioning sets the community apart by highlighting the benefits of a dark sky community and the vast, open landscapes of Colorado’s eastern plains. Key elements of this concept include:

  • Dark Sky Living: By promoting Crescence Colorado as a dark sky community, we emphasize the unique opportunity to enjoy clear, star-filled nights without the interference of urban light pollution. This aspect of the brand appeals to those seeking a tranquil, natural setting beyond the limits of the Denver Metro area, but with convenient access to what’s growing in this part of the state.
  • Scenic Views: The marketing visuals showcase the sweeping views of the Colorado Rockies, set against the foreground of undulating prairie terrain. This visual persona reinforces the sense of freedom and connection with nature that Crescence Colorado will offer.
  • Prairie Sky Center: The primary amenity coming to Crescence Colorado embodies the community brand spirit and accentuates the benefits of its surrounding nature and experiences on a daily and nightly basis. Working in collaboration with Colorado State University and the Denver Botanic Gardens, the Prairie Sky Center concept is the culmination of A+B1’s decades of experience. The amenity center is visioned around what residents and the general public actually find useful. It’s a place to gather; to learn; to connect with one’s self and the surrounding nature.

Brand Strategies: Insightful and Inspiring Storytelling

Our marketing approach for Crescence Colorado combines elevated, luxurious storytelling with a confident tone, ensuring that potential buyers feel both inspired and assured. Here’s how we achieve this:

  • Narrative-Driven Content: Each piece of content and marketing venue is crafted to tell a story. We highlight the lifestyle benefits, personal connections, and unique experiences that Crescence Colorado offers, creating an emotional bond with our audience.
  • Visual Excellence: High-quality imagery and animations are pivotal for the community website and marketing and advertising creative to showcase the beauty and luxury of Crescence Colorado before homes are available for purchase. These visuals not only attract attention, but also convey the emotive connections to freedom and spaciousness that define the community.

Connecting with Homebuyers’ Aspirations

Understanding our target audience is crucial to the success of Crescence Colorado’s brand and marketing strategy. We cater to:

  • Young Families and Working Professionals: By emphasizing the balance between suburban convenience and rural tranquility, we attract those looking for a nurturing environment to raise children and an escape from the hustle and bustle of city life.
  • Retirees and Baby Chasers: For those seeking to retire or move closer to family, Crescence Colorado offers a peaceful, connected community where they can enjoy their golden years.

Bringing Your Community Vision to Life

At A+B1, we’re not just marketers; we’re storytellers and visionaries. Our work on Crescence Colorado exemplifies our ability to create a brand that resonates deeply with homebuyers and stands out in a competitive market. If you have a vision for a new home community, we have the expertise to bring it to life.

Get in Touch

Ready to transform your community vision into a reality? Contact A+B1 today to discover how we can leverage our expertise in real estate positioning and new home community brand and marketing to create a community as captivating as Crescence Colorado.

Ready to move your brand beyond your competition? Let's talk.