A+B1 Wins Three Prestigious Awards from 2024 MAME Awards
Best Logo Design, Graphic Continuity, and Signage
This past weekend, Art + Business ONE (A+B1) proudly walked away with three prestigious awards at the Denver MAME Awards, recognizing excellence in marketing and design for the home building industry. Our work for the Looking Glass community in Parker, Colorado, received accolades in the following categories:
- Best Logo Design
- Best Graphic Continuity
- Best Signage
These awards represent the culmination of our unique approach to community branding, demonstrating how we take a raw piece of land and transform it into a thriving, visually stunning place to call home.
From crafting an identity through a standout logo, to ensuring continuity across all touchpoints and designing environmental applications that enhance the on-site experience, our work on Looking Glass reflects the innovation and dedication at the heart of A+B1.
Best Logo Design: A Distinctive Mark of Identity
Winning Best Logo Design for Looking Glass is a testament to our ability to capture the essence of a community through a single, iconic mark.
The logo embodies Looking Glass’s unique character, balancing simplicity with depth to create a design that resonates with both homeowners and visitors. Every curve and detail was thoughtfully crafted to ensure readability across multiple applications, from digital platforms to on-site signage.
The identity slyly implies the look and feel of a cattle brand with modern touches to visually communicate the community’s value proposition – A Forward-Looking Colorado Ranch Community.
This award celebrates how A+B1 transforms conceptual ideas into visual symbols that stand the test of time, becoming a core part of the community’s identity.
Best Graphic Continuity: A Seamless Brand Experience
Consistency is key when creating a cohesive brand experience, and our recognition for Best Graphic Continuity highlights this expertise.
For Looking Glass, we developed a unified visual language that ties together every touchpoint—print materials, digital platforms, and environmental design. Each element works in harmony, ensuring that the community’s brand feels consistent and intentional at every interaction.
This holistic approach enhances recognition and fosters a sense of connection, proving that exceptional design is about more than aesthetics; it’s about creating a lasting emotional impact and the feeling of “home.”
Best Signage: Bringing the Brand to Life
Signage serves as the first physical interaction with a community, and our work for Looking Glass stood out for its creativity and execution, earning us the award for Best Signage.
From striking entry monuments to directional, temporary and permanent on-site signage, we ensured every piece was visually compelling and functional, making the community easy to navigate.
The designs integrate seamlessly with the natural surroundings while maintaining the community’s brand identity, providing a welcoming and memorable experience for residents and visitors alike. And permanent elements like park signs and trail signs offer a different approach to their form – deviating from tried and traditional posts to more architecturally meaningful structures that will stand the test of time.
This recognition affirms our ability to bring a brand to life through strategic and thoughtful design in physical spaces. We would like to thank Looking Glass’ landscape architects, Henry Design Group, for collaboration on the community’s master sign program and implementation of signage design concepts.
About the MAME Awards
The Denver MAME Awards, presented by the Denver Home Builders Association, celebrate the best in marketing and design for the new home industry. Each category is judged by the MAME Awards Committee, which evaluates submissions on creativity, innovation, and execution. The awards require a meticulous presentation of imagery and narratives that showcase the uniqueness and impact of the work.
A Commitment to Excellence in Real Estate Marketing
At A+B1, we’ve spent over 40 years redefining real estate marketing, particularly for master-planned communities and homebuilders. Our team’s expertise spans branding, graphic design, signage, and cutting-edge technologies like Immersive Motion Graphics, ensuring that every project we undertake sets a new standard for the industry.
Winning these awards for Looking Glass is especially meaningful because it illustrates our ability to create a holistic brand experience—from the first impression of the logo to the on-site environmental elements that shape the community’s identity for years to come.
Continuing to Push Boundaries
We’re honored to have been finalists in seven categories, including Best Website for Looking Glass, and thrilled to bring home three wins. These achievements motivate us to continue pushing boundaries and delivering exceptional results for our clients.
A heartfelt thank you to the MAME Awards Committee and the Denver HBA for recognizing our work, and a big congratulations to all other finalists and winners. Stay tuned for more updates from A+B1 as we continue to innovate and shape the future of real estate marketing.