Across Lake Utah from Provo and on its western edge lies Saratoga Springs, a burgeoning hub of technology, employment and shopping centers, and competitive new home communities. Oakwood Homes’ largest new home community in Utah required a community brand that was differentiated from its competitors, and exploitative of its location.
Situated along the Jordan River and with its own private hot spring and anticipated riverwalk experience, the Wander community brand is flexible for years to come, for extending to marketing campaigns, and for guiding land planning criteria. Most of all, it excites the joys of leisure time for prospective residents who would typically have to commute to partake in the community’s amenities.
