Boost Your Brand’s Emotional IQ

Successful brands have a logical and emotional side, and they speak to both. Take a moment to reflect on these three questions. Answering them might just reveal how to capture both the attention and the hearts of your prospects.

1. Does your brand's message focus on your bragging rights or on the personal gratification your buyers receive?
Yes, we focus on the “why to buy” from our prospect’s perspective—appealing to both their mind and their heart.Somewhat-we could do better.No, we mainly promote our brand’s features and benefits (from our perspective)

2. Are your brand’s selling points tied to your prospects’ hopes, dreams, and desires?
Yes, we go beyond just describing what we deliver to our buyers and focus on how they will feel personally connected to what we offer.Somewhat-we could do better.No, our messaging is still centered on “what we deliver” rather than what they get-personally.

3. Have you heard of the emerging field of neuromarketing? (The science that taps into both emotional and intellectual messaging to guide consumer decisions.)
Yes, we've already adopted neuromarketing strategies into our brand and marketing efforts.I have heard the term however I am unsure what it meansNo.

Yes, I'm interested in learning more about boosting our brand's Emotional IQ

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