After a total brand makeover for the Brighton Crossings community in 2016 when we took a lackluster and dormant community to an active epicenter with a revived sense of place, we did it again in 2025. As the community prepares to launch its next-best amenity, a massive 17-acre city park, and its next offerings of new homes across multiple areas, a refreshed brand was called for.
Based on the theory of modern nostalgia and the belief that “times were easier before our days”, and what we’ve learned about human behavior since the pandemic, we had some fun with this one. We used what we call a soft-confident approach to the voice, revised color palette, and subtle animations to create something that reflects the wants and desires of homebuyers today.
