Design-driven in everything they do, Markel Homes challenges the status quo of new homes and communities. In the midst of growth and sights on new markets, the Markel Homes team knew it was time for a revitalized mantra and reimagined look. A+B1 supported their endeavor by putting front and center what they do best: innovative design.

TrueDesign was born for Markel Homes, and so was its multiple applications to their custom homes (TrueCustom), customizable and personal approach to new homes (TrueStyle), and ongoing (TrueConfidence) or after-purchase (TrueAssurance) customer care. And A+B1 brought them all to life in print material and an enhanced website: search engine optimized and elevated design with a captivating user experience.