From a strategic, unique land purchase to a thoughtful, history-driven community brand, Wild Plum at Columbine Valley required a unique and strategic community sales and marketing approach.
Obstacle: selling million dollar plus homes built by a national production homebuilder without customization options buyers typically assume at this price point.
Strategy: develop a high brow community brand that embodies future buyers’ self-perceptions, then ask for their opinion about wants and needs of their new home.
Outcome: a community developer and homebuilder poised to build the right home in the right community setting for qualified buyer profiles.
