Latest News from Art + Business One

Delivering Expectations of the New-Age Customer

In today’s environment of continually enhancing technology, customers turning to mobile devices for research and to make purchases, and the expectation of a seamless in-store and online experience, customers of all wants and desires anticipate more from their purchasing experience than ever before.

According to Customer Experience – The Next Strategic Business Imperative, a Digital Doughnut and Innometrics report, by 2020 customers will weigh their experience with a brand more heavily than the price of that brand’s products. Your customer may choose a competitor not because of price, but because the competitor offers a better overall brand interaction. read more