Latest News from Art + Business One

Our Passion for Brand in Community Development

Throughout the history of our firm and President Lance Jackson’s career, we have been engaged in branding and integrated marketing communications for numerous master-planned communities. One of our first major clients was The Mission Viejo Company, which transformed a large parcel of land in unincorporated Douglas County into the well-known community of Highlands Ranch. Since the community’s advent in the late 1970s, it has consistently grown and is now home to more than 100,000 residents.

Today, we enjoy working with several leading developers and homebuilders in the Denver metro area to bring homebuyers a diverse array of new-home communities, including Barefoot Lakes, Brighton Crossings, Colliers Hill, Green Gables Reserve, Sterling Ranch, Verona and Whispering Pines. read more

Introducing Jessica Davis, Brand Design Director

Art + Business ONE is delighted to share that Jessica Davis has joined the firm as brand design director. Jessica most recently served as marketing manager for Village Homes with previous experience in interior design.

A skilled graphic designer, she is a welcome addition to the A+B1 team. Jessica brings significant expertise in developing and executing comprehensive marketing strategies, paired with the insight of collaborating with a corporate team. She expands A+B1’s creative capabilities with her disciplined eye for design and ability to facilitate a cohesive brand program.

Jessica earned her Bachelor of Fine Arts with a concentration in graphic design from Colorado State University. Outside of work, she enjoys fitness and the outdoors (she’s currently training for the New York City Marathon). Jessica also exercises her creative muscles through painting and ceramics.

We’re thrilled to have Jessica at A+B1 and can’t wait for you to meet her!

An Inside Look at Our Winning Approach

Art + Business ONE has been a longtime member of the Home Builders Association, and our team was proud to gather with several industry clients to celebrate the successes of the past year at the 2016 Denver MAME Awards.

We were also honored to receive two awards for our work on behalf of two clients: Brookfield Residential and Sterling Ranch Development Company. These accolades are representative of our holistic approach to brand manifestation, with skillfully implemented projects like these supporting the overarching brands. We thought you might like to see the thinking that goes into our work. Here are highlights from our award-winning projects: read more

Cultivating Customers through Databases of the Digital Age

For decades, it has been common practice to purchase lists of addresses and send out a direct mail piece in the area surrounding your business, with hopes that the recipients might be interested in what your company is selling. While this method of outreach is still utilized, there are now other, more cost-effective options for building robust databases and pulling prospects into sales arenas.

We can invite people to share their information through a variety of online and in-person venues, such as websites, e-newsletter sign-ups, co-creation survey forums, social media, guest books at community events, static kiosks and more. Ideally, sign-up opportunities are optional, enabling prospects to opt in to continue their relationship with your brand. That means your database is filled with true, interested and engaged prospects. read more

Congratulations to A+B1’s Creative Director/Cycling Champion

While we spend a great deal of time on the “business” of Art + Business ONE, we all enjoy taking an occasional break to keep our creative juices flowing. Vice President and Creative Director Cindy Milnick recently joined her husband, Brian, for 18 Hours of Fruita, an annual bike relay race at Highline Lake State Park.

The race kicked off at midnight with Cindy and Brian alternating laps and admiring the scenery for 17 hours and 24 minutes. Completing a total of 24 laps – an impressive 175.2 miles – our favorite fit couple took home the first place prize in their division.

Congratulations to Cindy and Brian for completing this feat of outstanding endurance. We’re happy to report that Cindy returned to work energized and injury-free!