A+B1 News/Insights

Experiential marketing: Bringing brands to real life in real life environments

Unique sales offices for McStain and multi-dimensional graphics brought to the main stage at Stanley Marketplace

The fruits of our labor are watching people engage with what we create. Whether they engage with us online or in-person, it’s a chance to learn so much. What captures people’s eye? What draws them to learn more? What will entice them to move forward? That’s the beauty of experiential marketing and creating opportunities for customers to touch, feel, and delve into a brand in real life environments.

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MAME Awards 2022 Winner

What we won at the 2022 MAME Awards

Best logo design. Best graphic continuity. Best brochure.

We’re fortunate to do what we do, with great people, and for our great clients. It’s our life’s work to get creative. And the fact that we won awards for this stuff at the 2022 MAME Awards makes it that much sweeter. 

Taking home awards for best video and best radio at last year’s MAME awards was a treat. That’s why we’re savoring the different award categories we won at the 2022 MAME Awards. 

It’s like icing on the cake. 

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Three real estate marketing projects

A+B1’s current real estate marketing projects

Because it feels good to show off sometimes

We’ve been around the block when it comes to real estate brand and marketing. From the past to current real estate marketing projects, we’ve had the chance to meet some truly remarkable people and craft meaningful places for families, couples, individuals and businesses to thrive.

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Sonders Fort Collins website multiple applications

A higher regard for real estate web design

Web design, user experience, and search engine optimization blended perfectly together

We hold real estate web design in high regard. It’s a unique exercise that blends multiple website functions into a digital experience that’s meant to wow (every time), provide pertinent information to make a decision, and stay consistent with relevant, ongoing insights about the project. 

Real estate web design requires a breadth of knowledge about its visitors, how they’re getting to the website, and why. Our targeted approach to the re-envisioning of the Sonders Fort Collins new home community website is a prime and recent example of what we mean.

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A year of honing our craft. A great segue to 2022.

Strengths gained and awarded, and new real estate marketing capabilities tapped in 2021

Yes! The year is (nearly) done. And it’s a great segue into 2022, just over the horizon, when we get to further hone and expand our real estate marketing capabilities.

In 2021, we all grappled with the continuing challenges of this current pandemic lifestyle, yet we all found successes and new strengths to buoy and carry us. At A+B1, we’ve honed our ability to do what we do best from where it is safest and makes most sense. 

Hopefully that changes soon. But we can’t take for granted all that we’ve gained and accomplished. 

And nothing happens without collaboration. We’re honored to work with our clients and our content partners.

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