A+B1 News/Insights
AB1 5 components of branding

The 5 key components of branding

What we know from decades of proven experience

Brands don’t come from thin air. Far from. Visionaries become entrepreneurs by putting rubber to road. There’s a friction that must happen for a brand to lift off.

That’s where the 5 key components of branding come in (as well as A+B1).  

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More than wants and needs. Way more.

Selling to your buyers’ aspirations.

Getting to know your audience has grown and morphed and is continually changing. 

But what’s next to gain a competitive market advantage when everyone seems to be using the same mix?

The answer: Getting to know your buyers’ aspirations. 

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Brand + Emotion

Giving way to the power of emotion in marketing

“A [person] makes a decision for two reasons – the good reason, and the real reason.” – J.P. Morgan

Think logically for a moment. What really drives our buying decisions? Especially ones that are quite costly – like a new car, or new home, or new masterpiece hanging on your wall. 

Is it safe? Is it well-made? Will it grow in value? Is it a good investment? 

When we say, “Yes,” to a purchase it’s not because of logical answers to those questions. Customers and loyal consumers purchase once, and come back, and again, because, “Hey, if it feels good…” 

It’s about the emotion behind the purchase.

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Brand’s New Normal

Brand strategies evolve to empower the (digital) way forward

The world has changed. 

How our customers and clients research, shop and interact with brands is forever different. 

E-commerce and streaming services are the new normal (if they weren’t normalized as part of our day-to-day already).

A new “Brand normal” is what the marketplace expects. 

What does that mean for your business?

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Choosing the right color palette

How color impacts brand recognition

Consumers are met with millions of promotional, informational and educational messages from the time they wake up and look at their phone’s notifications, to the time they turn off the evening news. Considering you’re in the common marketplace, you know this first-hand. 

And that’s the foundation of why choosing the right color palette for your brand is exceedingly important: to stand out; to be noticed; to offer a perception of your brand offerings in a blink reaction.

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