Art + Business ONE has been a longtime member of the Home Builders Association, and our team was proud to gather with several industry clients to celebrate the successes of the past year at the 2016 Denver MAME Awards.

We were also honored to receive two awards for our work on behalf of two clients: Brookfield Residential and Sterling Ranch Development Company. These accolades are representative of our holistic approach to brand manifestation, with skillfully implemented projects like these supporting the overarching brands. We thought you might like to see the thinking that goes into our work. Here are highlights from our award-winning projects: read more

For decades, it has been common practice to purchase lists of addresses and send out a direct mail piece in the area surrounding your business, with hopes that the recipients might be interested in what your company is selling. While this method of outreach is still utilized, there are now other, more cost-effective options for building robust databases and pulling prospects into sales arenas.

We can invite people to share their information through a variety of online and in-person venues, such as websites, e-newsletter sign-ups, co-creation survey forums, social media, guest books at community events, static kiosks and more. Ideally, sign-up opportunities are optional, enabling prospects to opt in to continue their relationship with your brand. That means your database is filled with true, interested and engaged prospects. read more

While we spend a great deal of time on the “business” of Art + Business ONE, we all enjoy taking an occasional break to keep our creative juices flowing. Vice President and Creative Director Cindy Milnick recently joined her husband, Brian, for 18 Hours of Fruita, an annual bike relay race at Highline Lake State Park.

The race kicked off at midnight with Cindy and Brian alternating laps and admiring the scenery for 17 hours and 24 minutes. Completing a total of 24 laps – an impressive 175.2 miles – our favorite fit couple took home the first place prize in their division.

Congratulations to Cindy and Brian for completing this feat of outstanding endurance. We’re happy to report that Cindy returned to work energized and injury-free!

At Art + Business ONE, we’re always delighted to see happy, returning clients ask for our expertise on new projects. We’ve had the pleasure of working with Brookfield Residential Properties, the fifth largest land developer and homebuilder in North America, on the branding for their latest Colorado community, Barefoot Lakes. Now, they’ve asked us to refine the branding for another development, Brighton Crossing, as they expand its offerings and provide more homes for growing families. read more

How do you know what your customers want if you don’t ask them? Most businesses are familiar with the concept of asking customers for feedback on a product. The way in which companies approach market research continues to evolve, as does the determination of why, how, when and where to ask customers their opinion.

In some industries more than others, a shift has occurred recently that places greater significance on co-creation. Companies engage customers early on when they still have a chance to influence the product’s design. Before companies undergo the time and expense of fully developing a product, it makes sense to pull in their prospective and existing customers for insight. read more