How color impacts brand recognition

Consumers are met with millions of promotional, informational and educational messages from the time they wake up and look at their phone’s notifications, to the time they turn off the evening news. Considering you’re in the common marketplace, you know this first-hand. 

And that’s the foundation of why choosing the right color palette for your brand is exceedingly important: to stand out; to be noticed; to offer a perception of your brand offerings in a blink reaction.

2017 MAME AWARDS: 3 AWARDS, 1 COMMUNITY OF THE YEAR

Every year, just before the holidays, the best of the best put their very best to the test to take home as many MAME awards as possible. Or, they compete for the award that means the most for brand and storytelling firms like us: Community of the Year Award.

Art + Business ONE (A+B1) is pleased to announce that Green Gables Reserve won 2017 Community of the Year. read more

Throughout the history of our firm and President Lance Jackson’s career, we have been engaged in branding and integrated marketing communications for numerous master-planned communities. One of our first major clients was The Mission Viejo Company, which transformed a large parcel of land in unincorporated Douglas County into the well-known community of Highlands Ranch. Since the community’s advent in the late 1970s, it has consistently grown and is now home to more than 100,000 residents.

Today, we enjoy working with several leading developers and homebuilders in the Denver metro area to bring homebuyers a diverse array of new-home communities, including Barefoot Lakes, Brighton Crossings, Colliers Hill, Green Gables Reserve, Sterling Ranch, Verona and Whispering Pines. read more

Art + Business ONE is delighted to share that Jessica Davis has joined the firm as brand design director. Jessica most recently served as marketing manager for Village Homes with previous experience in interior design.

A skilled graphic designer, she is a welcome addition to the A+B1 team. Jessica brings significant expertise in developing and executing comprehensive marketing strategies, paired with the insight of collaborating with a corporate team. She expands A+B1’s creative capabilities with her disciplined eye for design and ability to facilitate a cohesive brand program.

Jessica earned her Bachelor of Fine Arts with a concentration in graphic design from Colorado State University. Outside of work, she enjoys fitness and the outdoors (she’s currently training for the New York City Marathon). Jessica also exercises her creative muscles through painting and ceramics.

We’re thrilled to have Jessica at A+B1 and can’t wait for you to meet her!

Art + Business ONE has been a longtime member of the Home Builders Association, and our team was proud to gather with several industry clients to celebrate the successes of the past year at the 2016 Denver MAME Awards.

We were also honored to receive two awards for our work on behalf of two clients: Brookfield Residential and Sterling Ranch Development Company. These accolades are representative of our holistic approach to brand manifestation, with skillfully implemented projects like these supporting the overarching brands. We thought you might like to see the thinking that goes into our work. Here are highlights from our award-winning projects: read more