Giving way to the power of emotion in marketing
“A [person] makes a decision for two reasons – the good reason, and the real reason.” – J.P. Morgan
Think logically for a moment. What really drives our buying decisions? Especially ones that are quite costly – like a new car, or new home, or new masterpiece hanging on your wall.
Is it safe? Is it well-made? Will it grow in value? Is it a good investment?
When we say, “Yes,” to a purchase it’s not because of logical answers to those questions. Customers and loyal consumers purchase once, and come back, and again, because, “Hey, if it feels good…”
It’s about the emotion behind the purchase.